Example infographic for RSRS lead generation/nurturing strategy:

The "scan in 10 steps" strategy offered prospective buyers (of medical record scanning services) a download of premium content (an infographic) that itemizes the complex processes that RSRS undertakes to ensure that medical record scanning is compliant with existing accuracy and quality control standards.

Once the request form is completed and submitted, the landing page
captured contact information and forwarded
the Premium Content to the prospect (PDF 1.9 Mb download).

By engaging with this well-researched content, readers quickly infer that fulfilling the required quality control standards entails technology, office space and personnel resources that are beyond the capabilities of the average doctor's office and they decide to relieve themselves of the burden of such a large project by simply contracting with RSRS for scanning services.

The infographic provides useful and timely information and, at the same time, allows RSRS to capture contact information of physicians who are planning to scan their paper medical records so that lead nurturing and the sales department can follow up to see if the prospect would rather consider the more convenient and quality-assured RSRS alternative.